Learn

Guides on complex B2B revenue systems

Five practical guides on how we think about positioning, sales process, revenue infrastructure and automation. Written for founders and commercial leaders, not for search engines.

Foundations
What is a revenue system
The definition we work from, and how positioning, process, CRM and automation fit together.
8 min read
Audience
B2B software and services
Where founder-led software and services teams lose deals, and what changes first.
7 min read
Audience
Industrial and engineered sales
Technical intake, quotation turnaround and the sales-to-engineering handoff.
7 min read
Cross-border
DACH and North America
What changes when a European commercial model meets North American buyers, and the reverse.
6 min read
Automation
Responsible automation
Where AI does real commercial work, and where a human stays in the loop.
6 min read

Guides on complex B2B revenue systems

Guides

What is a revenue system

B2B software and services

Industrial and engineered sales

DACH and North America

Responsible automation