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Revenue systems for complex B2B

Turn complex sales into a repeatable revenue system.

Make complex sales easier to run and harder to lose.

For founder-led and technical B2B teams that need a sales system their people can actually run.

25 minutes. No generic sales pitch. We'll identify the likely problem area, not the definitive root cause.

The system
  1. Market clarity
  2. Sales process
  3. Revenue infrastructure
  4. Intelligent automation
Sutthiphong Sieber working on a laptop at a counter in a high-rise office.

More activity will not fix a broken revenue system.

When targeting, qualification, CRM, and follow-up do not reinforce one another, more leads create more noise, not more certainty.

Definition

What is a revenue system?

A revenue system is how your positioning, qualification, pipeline, CRM, follow-up, reporting, and automation work together to turn opportunities into revenue.

Read the full explanation

Symptoms

  • The founder still carries every important deal.
  • The CRM records activity but does not guide decisions.
  • Follow-ups depend on memory.
  • Technical value gets lost in unclear messaging and proposals.

Strategy, process, and technology should operate as one system.

  1. 01

    Market clarity

    Ideal customer, buyer problems, positioning, and messaging.

  2. 02

    Sales process

    Qualification, stages, responsibilities, next steps, and deal discipline.

  3. 03

    Revenue infrastructure

    CRM structure, data quality, dashboards, and forecasting.

  4. 04

    Intelligent automation

    AI agents, n8n workflows, and CRM copilots that draft follow-ups, research accounts, score leads, capture meeting intelligence, and keep your pipeline moving, built by us and run inside your stack.

See how the four parts work together

Selected results

A short set of documented outcomes. Each detail page states exactly what the result does and does not claim.

  • Illustrative image: rows of industrial solar panels at dusk.

    SieberSolutions consulting engagement

    53% shorter sales cycle

    53% shorter sales cycles for investor-led solar projects

    53% shorter sales cycle | Approximately 180 days to 85 days | Investor-led and large-scale photovoltaic projects

    A European solar solutions provider develops photovoltaic solutions for investors and large commercial projects. A structured sales process for investor-led projects cut the median commercial sales cycle from approximately 180 days to 85 days.

  • Illustrative image: precision industrial valve components in a workshop.

    Suti's previous in-house experience

    27% annual growth

    A partner-sales system that contributed to 27% territory growth

    27% annual growth | Approximately €2.1M to €2.7M | 5% original objective

    An engineered-systems manufacturer had an international territory growing at a single-digit rate, with many opportunities depending on local partners. A more repeatable partner-sales system contributed to 27% growth in one year.

  • Illustrative image: an enterprise server room lit by long light trails.

    Suti's previous in-house experience

    €1.5M agreement

    Aligning a global buying group around a €1.5M agreement

    €1.5M agreement | Three-year term | International end-device project

    A global energy-technology company was evaluating an end-device solution across business, technical, procurement and delivery stakeholders in several countries. One structured decision process brought them around a single agreement.

Ways to work together

Every engagement is led personally by Suti. Specialist collaborators are introduced only when the agreed scope requires additional regulatory, commercial, or technical depth.

  • Revenue System Diagnostic

    Find the constraint before investing in the solution.

    For teams that know sales is underperforming but do not know where the real bottleneck sits.

    Typical duration: 3-4 weeks | Typical duration: 3-4 weeks, depending on stakeholder availability, CRM access, and data quality.

    Includes

    Outcome: A clear, evidenced view of what is most likely limiting revenue, and a decision about what to fix first.

    Investment: CAD 8,500 fixed

  • Revenue System Build

    Implement the changes that matter most.

    For companies ready to redesign and implement how revenue work gets done.

    Typical duration: 6-10 weeks | Scope confirmed after the Diagnostic. One to three agreed workstreams, depending on the Build selected.

    Includes

    Outcome: A documented change in use by the team, not a slide deck that ages in a shared drive.

    Investment: Focused Build CAD 18,000 | Integrated Build CAD 28,000

  • Fractional Revenue Systems Partner

    Keep the system working as the business grows.

    Ongoing senior support to keep the pipeline accurate, improve qualification and handoffs, review important opportunities, and ensure the commercial system continues working as the business grows.

    Typical duration: Ongoing, monthly | Three-month initial term.

    Includes

    Outcome: Senior revenue judgement available where decisions are made, without adding a permanent leadership hire.

    Investment: CAD 6,500-9,500 per month

The Diagnostic is a fixed price. The Build is scoped and priced after the Diagnostic, within the published range, based on the one or two changes that will have the greatest commercial effect.

Prices exclude applicable taxes, travel, software subscriptions, data providers, and separately scoped specialist development.

Intelligent automation

AI that does real sales work.

We design and deploy AI agents and automations that remove the repetitive work around your deals.

  • Outreach and follow-up drafting in your voice

  • Account and prospect research on autopilot

  • Meeting intelligence that updates your CRM

Diagnose before you automate.

  1. 01

    Find the weakest link

    Review the funnel, conversations, CRM, handoffs, and commercial priorities. We seek first to understand, then to be understood: your team, your deals, and your data before we change anything.

  2. 02

    Design the operating system

    Define decisions, stages, ownership, data, and the few automations that remove friction. We begin with the end in mind and design backward from the revenue outcome you need.

  3. 03

    Put it into use

    Configure, document, test, enable the team, and improve from real pipeline behavior. First things first: we automate only what the diagnosis proves matters.

About Suti

Commercial judgment,engineered.

SieberSolutions was founded by Suti Sieber, who started out selling engineered systems, where vague requirements turn into expensive mistakes. That is where our habit comes from: treat sales the way engineers treat design problems, and understand the constraint before building anything.

Between us we have managed international territories, closed enterprise technology engagements across Europe, Southeast Asia, and North America, and built the automation behind them.

We bring that discipline to founder-led and technical B2B teams. We find the bottleneck that is slowing your revenue, design the commercial system around it, and make it practical enough that your team actually uses it.

  • Master of Engineering
  • 10+ years in complex B2B sales
  • AI agents & automation
  • Montreal-based
  • International experience
The team behind the system
Henry Jongh, Suti Sieber and Auky Gonzales standing together in a Montreal office.
The team behind the system.Auky and Henry are the backbone behind our thinking, strategy, regulation, and AI engineering.

Suti's experience in numbers

10+ years
Complex B2B and technical sales
53% shorter
Sales cycle on investor-led solar projects
27% growth
International engineered-systems territory
€1.5M contract
Enterprise technology agreement signed for a three-year term
M.Eng.
Technical Management
See the context behind these results

What it's like to work with Suti.

Shared with permission. Quotes are published in full, exactly as written.

  • He is a highly motivated and passionate networker with clear goals and the drive to achieve them. I really admire his mindset and look forward to our next collaboration. Suti helped us identify which opportunities were real, introduce a consistent deal-review rhythm, and give the team clear next steps. Within ten weeks, our pipeline became smaller but significantly more actionable.
    Peter Korzilius, Sales Specialist at Hewlett Packard Enterprise.

    Peter Korzilius

    Sales Specialist, Hewlett Packard Enterprise

  • Thank you for the consistently professional, pleasant, and above all, successful collaboration on our common international projects for SCHROEDER VALVES. I really appreciated your smooth and efficient way of analysing challenges and finding the suitable solutions. We had a transparent and open communication, mutual trust, and dedicated teamwork. He helped boost our overall revenue, especially in our South East Asian market region.
    Heike Flick, Area Sales Manager at Schroeder Valves.

    Heike Flick

    Area Sales Manager, Schroeder Valves

  • What I especially value about Suti is his open, warm nature and his ability to quickly create a trusting and positive working atmosphere. At the same time, he brings impressive clarity, drive, and strong team spirit that are truly inspiring. He's proactive, thinks ahead, and adapts quickly to new situations. That's exactly what makes him so valuable in a consulting context.
    Sarah-Lena Neukirchen, Branch Manager at Salt and Pepper Group.

    Sarah-Lena Neukirchen

    Branch Manager, Salt and Pepper Group

Experience across companies including Lufthansa Technik, Atlas Copco, Hewlett Packard Enterprise, and Schroeder Valves.

From employed roles, key accounts, and collaborations across Suti's career.

Built for teams ready to change how the work gets done.

Strong fit

  • You sell a complex B2B solution.
  • Revenue exists, but the process is inconsistent.
  • Important knowledge lives in people rather than systems.
  • Leadership wants implementation, not another strategy deck.
  • Your team will use and maintain the system.

Probably not a fit

  • You only want a lead list.
  • You want overnight revenue promises.
  • You want motivational sales training.
  • You refuse CRM discipline.
  • You want automation before fixing the process.

Our commitment

Two commitments we can honestly make

  • Diagnostic Clarity Commitment

    If the final readout does not give leadership an agreed primary constraint, the evidence supporting it, and a practical 90-day action plan, we continue working for up to four additional weeks at no fee.

  • Build Adoption Commitment

    If the agreed workstreams are not configured, documented, and adopted by the team by the end of the Build, we continue at no additional fee until they are.

See guarantee conditions

Convert more of the right opportunities.With a system your team can actually run.

Bring one stuck deal, one pipeline question, or one process bottleneck. We'll use the call to identify the next useful move.

Best suited to B2B teams with existing revenue, complex sales cycles, and a process that has become difficult to manage.