Why us for this work
- German-born founder, based in Montreal.
- Engineering background: Master of Engineering and Bachelor of Engineering.
- Native German, fluent English.
- International technical sales across Europe, Southeast Asia, and North America.
Cross-border
Technical sales systems for companies expanding between DACH and North America
Expansion rarely fails on product. It fails on the assumption that a commercial approach proven at home will transfer unchanged to a market with different buying behaviour.
Who this is for
- German-speaking industrial firms entering Canada or the United States.
- Canadian technical companies pursuing DACH buyers.
- International companies adapting technical-commercial messaging across markets.
What actually differs across the two markets
The engineering content of the sale is largely portable. The commercial wrapper is not. Expectations differ on how much detail a first conversation should carry, how directly price is discussed, how decisions are documented, and how many people need to agree before anything moves.
Translation is the smallest part of the problem. Adapting the argument, the proof, and the sequence of the conversation is the work that changes outcomes.
What we support
- Buyer and stakeholder discovery.
- Commercial messaging adaptation.
- Qualification and pipeline design.
- Partner and distributor process.
- CRM structure.
- Technical-commercial proposal process.
- Cross-border deal support.
Planning a move between DACH and North America?
Book a focused 25-minute conversation in German or English about the market, the buyers, and the commercial gaps to close first.