SieberSolutions consulting engagement
53% shorter sales cycles for investor-led solar projects
53% shorter sales cycle | Approximately 180 days to 85 days | Investor-led and large-scale photovoltaic projects
The challenge
A European solar solutions provider develops photovoltaic solutions for investors and large commercial projects. These opportunities involve multiple stakeholders, extensive technical and financial information, and longer approval processes.
The challenge was not a lack of market interest or technical capability. Qualified opportunities were losing momentum between initial project assessment, feasibility analysis, financial evaluation and commercial approval. Project information was collected across several conversations, responsibilities were not always visible, and next steps depended too heavily on individual follow-up.
What Suti changed
Suti helped introduce a structured sales process specifically for investor-led and large-scale photovoltaic projects. This included:
- Clear qualification criteria for project viability, site control, investment readiness and implementation timeline.
- Standardized collection of technical, commercial and financial project data.
- Defined sales stages with evidence-based exit criteria.
- Earlier identification of investors, property owners, technical partners, finance stakeholders and final decision-makers.
- Investor-ready business cases covering expected yield, revenue model, operating costs, risk and projected returns.
- Structured opportunity reviews and documented next-step commitments.
- Consistent follow-up throughout technical and commercial due diligence.
The team gained a clearer view of what was missing, who was responsible and which decisions were holding a project back.
The outcome
The median commercial sales cycle for comparable qualified projects fell from approximately 180 days to 85 days, a 53% reduction.
The improvement came from reducing incomplete project information, repeated clarification loops, unclear ownership and avoidable waiting between stakeholders.
Why this matters
Technical companies rarely struggle because they lack product expertise. They struggle when customer requirements, engineering input, partner responsibilities and commercial decisions are handled separately. This engagement shows how a structured commercial process moves complex, multi-stakeholder projects to a decision faster.
Context and limits
External project-development stages, including permits, grid-connection approval, financing completion and construction, were not included in the measurement. Figures describe the sales-cycle improvement for this engagement, not SieberSolutions revenue.
A SieberSolutions consulting engagement. The provider and its customers have been anonymized.