27% year-over-year territory growth
Growing an international engineered-systems territory by 27% in one year
Situation
An engineered-systems manufacturer's international territory was drifting at single-digit growth. Buying cycles ran long, proposals moved slowly between engineering and procurement, and deal knowledge lived in individual heads, so every opportunity felt like starting from zero.
Constraint
Complex engineered products need commercial progress and technical confidence at the same time. Without a consistent cycle from lead generation through close, opportunities drift and the territory misses plan.
Suti's role
Suti took ownership of the complete sales cycle and rebuilt it stage by stage: sharper lead generation, consistent qualification, proposals that connected operating requirements to the right system configuration, and disciplined negotiation through to close, across engineering, procurement, and executive stakeholders in multiple countries.
Work performed
- Rebuilt lead generation and prospecting for the territory
- Standardised qualification across long, multi-stakeholder cycles
- Connected operating requirements with the right engineered-system configuration and proposal
- Led negotiation and closing across engineering, procurement, and executive stakeholders
- Performed against a 5% growth objective
Documented outcome
Territory revenue grew 27% in one year, from about EUR 2.1M to EUR 2.7M, against a 5% objective.
What this result does not claim
This result does not claim consulting impact. Figures are approximate.
Delivered while leading this territory in-house at the manufacturer.